Finding Your Voice: Patricia Viscount on Brand Strategy, Autonomy, and Entrepreneurial Growth
Patricia Viscount joins Kyle Goodknight to share her entrepreneurial journey, beginning with her escape from toxic work environments and transition into her first entrepreneurial project. She discusses the challenges of unlearning corporate command and control, while leveraging first responder skills in business. Patricia emphasizes the importance of autonomy and brand voice strategy, illustrating through a tech startup case study. She offers consultations on brand voice development and delves into the significance of educating future entrepreneurs. The episode explores the power of podcasts for networking and brand building, highlighting relationship-building as essential. Patricia concludes with her contact information and final insights.
Key Points
- Brand voice is your personality, tone, and choice of words, reflecting how you genuinely communicate in all your content.
- Understanding and consistently applying your brand voice helps attract and connect with your ideal audience effectively.
- Entrepreneurs should continually test and evolve their strategies to find what truly lights them up and aligns with their values.
Chapters
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| 3:30 | |
| 7:26 | |
| 10:58 | |
| 12:43 | |
| 14:35 | |
| 15:49 | |
| 17:46 | |
| 20:28 | |
| 23:13 | |
| 24:40 | |
| 25:07 | |
| 28:09 | |
| 31:29 | |
| 33:31 | |
| 35:11 | |
| 36:15 |
Transcript
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